“لون أخضر” الوعي الاستهلاكي في عصر ما بعد الوباء

من حيث ثقافة المستهلك, ال “لون أخضر” بدأ وعي المستهلكين الصينيين بأخذ زمام المبادرة في السوق العالمية.
وفقًا لأبحاث المستهلكين في الصين من Accenture 2021: تقرير ما بعد الوباء, 55 في المائة من الصينيين الذين شملهم الاستطلاع قالوا إنهم سيولون أهمية أكبر لـ “corporate sustainability and ethical values” in the post-PANDEMIC era.

Consumers in China and the rest of the world are considering the extent to which they are linked to price when choosing a brand, according to accenture’s ninth COVID-19 survey.
The results of a study conducted by MII in collaboration with North Mountain Consulting Group show that acceptance of the next generation of leather products is extremely high in Chinese cities. Ninety percent of respondents said they prefer the next generation of leather to traditional leather, و 70 percent said they are very likely to buy the next generation of leather.

According to the report’s qualitative research, the next generation of leather proponents are motivated to consume the products’ Altruistic benefits in terms of the environment and animal welfare, while innovation, fashion and affordability are also taken into account.