Centrándose en el tema de "Estrategia de marketing y tendencias de consumo", el foro invitó a Jayne Esteve Cure, Presidente del Centro Francés de Investigación de la Moda, y Li Chonggang, Gerente general de Alibaba Tmall Boutique Department Store, dar un discurso especial. Al mismo tiempo, Señor. Wang Wei, Executive Vice President of the Hong Kong Brands Chamber of Commerce, Señor. Wang Weizhong, Deputy General Manager of Daphne Investment (Group) Co., Ltd., Zhang Limin, Chairman of Start (China) Co., Ltd., and Qian Bai International Holdings, the host of this session, were also invited. Wan Xianghua, the company’s vice president, conducted an interactive exchange.
JayneEsteve Cure pointed out in his speech that today, fast-growing emerging markets have completely changed fashion consumers. Fashion brands must seriously reflect on their business models and face new, complex and challenging challenges brought by the fast-changing international environment. Sexual consumer groups, fashion brands must fully adjust the strategy and respond positively.
In his speech, Li Chonggang gave a detailed introduction to China’s e-commerce profile, Tmall business development, Tmall shoe bag strategy core and development direction, and analyzed the future development of the shoe industry and other leather industry online market.
