“zelena” Svijest o potrošnji u razdoblju nakon epidemije

U smislu potrošačke kulture, The “zelena” svijest kineskih potrošača počela je preuzimati vodstvo na globalnom tržištu.
Prema Accentureovom istraživanju potrošača u Kini 2021: Izvješće nakon PANDEMIJE, 55 posto kineskih ispitanika reklo je da bi pridalo veću važnost “corporate sustainability and ethical values” in the post-PANDEMIC era.

Consumers in China and the rest of the world are considering the extent to which they are linked to price when choosing a brand, according to accenture’s ninth COVID-19 survey.
The results of a study conducted by MII in collaboration with North Mountain Consulting Group show that acceptance of the next generation of leather products is extremely high in Chinese cities. Ninety percent of respondents said they prefer the next generation of leather to traditional leather, i 70 percent said they are very likely to buy the next generation of leather.

According to the report’s qualitative research, the next generation of leather proponents are motivated to consume the products’ Altruistic benefits in terms of the environment and animal welfare, while innovation, fashion and affordability are also taken into account.